Quilt Market

Fall Quilt Market 2022 Recap

It’s baaaaaack! I’m talking about International Quilt Market, of course! In a nutshell, Quilt Market is a trade show where accredited quilt shops / business gather to preview upcoming fabric collections, books, notions, machines, and so on. Talk about an inspiring place! Historically, this trade show is held twice a year – in both May (location rotating) and October (Houston, TX). This was the first market since COVID and it was wonderful to have it back. As a fabric designer, I had the opportunity to exhibit my upcoming Christmas Eve fabric collection in the Moda Fabrics booth. It was pretty busy and I didn’t end up getting a chance to walk as much of the floor as I had hoped. Here’s a birds eye view of a section of it:

international quilt market houston october 2022
A birds eye view of the quilt market floor before opening – George R Brown convention center

The Lella Boutique Booth

As you can imagine, there is a lot of work that goes into a show like this. The people at Moda are AMAZING and always have the booth walls /furniture set up ahead of time for us designers. We just show up and fill the booths with our creations. This wasn’t my first rodeo, luckily, and my booth came together in a jiffy. (I had help thanks to Katie!)

Jessie at Moda is a GENIUS and had an idea to create mini bolts of fabric for the booths. Aren’t they adorable?! I think we all decided we want mini bolts lining the shelves of our personal stashes at home.

Once market opened, there was a wonderful energy. I think we all had missed it and were happy to see each other. I couldn’t help snapping a pic of a special visitor in my booth… he even brought his candy “cane.”

Moda Fabrics Booth

Moda always has one of the biggest booths and is always so fun to walk through. Here’s a peek at the designer booths represented at market – these collections will be shipping 2023:

For more details about all of the new collections, check out the catalogs here:

The Moda Tribe

Fabric collections come about because of so many people. Because the majority of my work for Moda is remote, it feels special to get together with everybody in one happy setting. I feel lucky every day that I get to be part of the Moda family. They have helped me grow so much in the last decade of design.

Naturally, I have realized afterwards that I didn’t get pictures with so many more of the people. I’ll chalk it up to us all enjoying our time together too much.

What kind of questions do you have about quilt market? Let me know in the comments below!


  1. Joan

    November 17, 2022 at 6:50 am

    Oh what fun it is…! Haven’t been to the show in years! Thanks for all the pictures! Love being able to put a face to a name and all the patterns and fabrics!!!!!!! Thanks so much!!!!

  2. Kim

    November 17, 2022 at 9:24 am

    Good morning! Are quilters able to attend and purchase just like a regular quilt show? Reason I’m asking is that I’m moving to Texas in January and I’m going to miss going to Road to CA every January.

    1. lellaboutique

      November 17, 2022 at 11:01 am

      Great questions, Kim! Quilt Market is only open to wholesalers. However, the week following is Quilt Festival, which is open to the public. I don’t stay for that, but some designers do! You could check out more information about Quilt Festival here:

    2. Jeanine Adkison

      November 17, 2022 at 5:34 pm

      Who is eligible to go to quilt market? Do you have to own a shop?

      1. lellaboutique

        November 18, 2022 at 8:50 am

        You have to be in the trade, yes.

  3. Denise Cook

    November 17, 2022 at 12:01 pm

    Good afternoon! Simply gorgeous display!!!! I love everything about Lella Boutique !!!!! I’m so glad I found you when I was looking for patterns and fabric. Have a great day!!

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